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You could maybe call nikes overpriced. Check out Stephon Maurbury's new company http://www.starbury.com/ he sells his shoes for $15 and he says they are the same quality as nikes.
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I am here for entertainment only. Tiger Woods benches 300 You can talk that talk but I walk that walk. |
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Not quite slaves, they are paid pretty much in rice. Would you rather have them die on the streets or sold as prostitutes?
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rradam at cyber-rights.net |
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Anyway, I would say one of nikes biggest weaknesses is the competition. Nike can always lower prices - their overhead is their advertising. Part of their marketing scheme is allowing the consumer to purchase a shoe linked to a big name. With nike you arent paying for the shoe since the shoe costs less than $2 to make, but the jordan. This builds the persona that all of nikes shoes are quality (which they are) and worth nearly a hundred dollars a pair (which they arent)
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rradam at cyber-rights.net |
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LETS GO RED WINGS |
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rradam at cyber-rights.net |
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Hey Toronto:
Check this link out; found by a quick Google search of: Nike SWOT http://www.marketingteacher.com/SWOT/nike_swot.htm Great info in there...several other good hits come up in the google search. |
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thanks guys.
Unfortunately I wasnt able to see your input... handed in the assignment and I think we pretty much fuked up. I had one dude in my group that didnt write **** on his own.... it was all quoted copywright ****... plus he kept spelling "though" as "thou" and "you" as "u" in his portion of the project. |
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I am here for entertainment only. Tiger Woods benches 300 You can talk that talk but I walk that walk. |
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I do know that some companies have been criticised for slave labour, I dunno if nike's one of them but I wouldn't be surpised... plus, that'd just make them slaves by lack of alternative rather than legal slaves Strengths - established brand, lots of cash to invest Weaknesses - Opportunities - new areas to move into, eg custom trainers Threats - adidas etc, although they're a large business and they're used to the competition...
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3 months off for investment banking internship followed by 3 months off because of various injuries from rugby (league) serious time cometh. |
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3 months off for investment banking internship followed by 3 months off because of various injuries from rugby (league) serious time cometh. |