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This is one way to super-size sales: Burger King in the U.K. plans to serve up the world’s most expensive cheeseburger — costing a staggering $170.
The sumptuous sandwich was originally to be made from finest Japanese Kobe beef and topped with foie gras and a rare blue cheese, The Sun newspaper reported.
But later the fast-food chain dropped the foie gras condiment after howls from British animal-rights activists over the use of the goose-liver delicacy.
Burger King said it will roll out the choice cheeseburger in the tony London neighborhoods of Kensington and Chelsea first.
Apparently they are looking for high concentrations of affluent fast-foodies.